PLAYA VISTA, Calif., Feb. 12, 2019 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) announces that it has established a business development team based in the UK and Spain to pursue distribution deals and strategic partnerships for the Company’s LALPINA brand across the Continent. The team will be led by Tanya Gullick, who will hold the title of Managing Director, Business Development, UK & Europe, with Paolo Toffolo as Director of Sales & Marketing for UK & Europe.
American Premium CEO Ryan Fishoff, commented, “I am thrilled to announce the Company’s entry into the European continent. This market has been largely ignored by a lot of our counterparts but collectively is as large as the US and Canadian hemp markets. I’m thrilled to bring Tanya and her team on board to expand our brand and sales efforts overseas. Their twenty five plus years of experience in the beverage industry and their expertise in the local markets will allow the Company and the brand to scale very quickly over there. In our strategic planning, they have outlined a marketing and sales strategy that is in-line with the Company’s overall strategy to promote LALPINA CBD; there will be a heavy emphasis on consumer education about CBD, its potential health benefits, and sports marketing. Their team also has a number of high level contacts within the liquor and beer and retail industry, and they have already received inquiries about potential partnerships and joint ventures utilizing the Company’s proprietary formulations. The team has a number of dispensary contacts in Spain, where they will be looking to expand our product portfolio in both CBD & THC infused beverages. This will be a huge potential market for the Company once we export our THC infused beverage that complies with all federal and international laws. It’s an exciting time and I look forward to going there to meet the entire team and work on the strategy for the region.”
Ms. Tanya Gullick, Managing Director, Business Development UK & Europe commented, “I am thrilled to join the American Premium team. I love the LALPINA CBD brand and I think it has a lot of potential to succeed in the UK and European markets. In the next few months we are going to be working feverishly to develop a sales plan to get the product into large distribution channels in the UK and Europe. The market is wide open, there is a lot of interest in CBD infused products, and there aren’t many competitors in the space. LALPINA CBD has the opportunity to grab significant market share. Our contacts are well established in the UK and Europe, and I also believe there is a lot of opportunity in many of these countries based on their already existing bottled water consumption & CBD growth. I am excited to work with Ryan and management team formulating our strategy to achieve success.”
Ms. Gullick has over thirty plus years in the health and wellness industry. She is a proponent of CBD and has been an earlier adapter of the product. Ms. Gullick and her team collectively have over twenty-five years plus in the beverage industry and fifteen years plus in the sports industry. Mr. Fishoff will be traveling to London next week to meet with the team for strategy discussions. According to a report released last week by New Frontier Data, the European Hemp consumer market is expected be over $1.25 billion in size, on par with the US and Canadian markets according to the report. The collective populations of the UK, Spain, Germany, France, and Italy is 320.23 million, approximately the same size as the United States.
About American Premium Water Corp.
American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive blockchain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), LALPINA Productions, LALPINA Records, Gents (www.gentsco.com), Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.
This press release is issued on behalf of the Board of Directors of American Premium Water Corporation