August 15, 2019 - 12:09 AM EDT
Grocery Outlet: Great Store, Overpriced Stock

Grocery Outlet: Great Store, Overpriced Stock

I was excited to see how shares of Grocery Outlet Holding Corp. (GO) did after their recent $22 per share IPO as the store offers a unique experience in the world of otherwise mundane food shopping. Positioned as a "TJ Maxx for groceries," GO locations are relatively small grocery stores that sell a curated selection of discounted items and the prices can be quite low for consumers. Given the small size of the store, however, shoppers are unlikely to use GO as their core shopping option.

Well, the stock has been surging right

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Source: SeekingAlpha (August 15, 2019 - 12:09 AM EDT)